Strategies that give you maximum and sustainable impact
Depending on the objectives, Tidal Marketing works with business to conduct in-depth research of the market, the customers and competition to create a detailed and actionable Go-to-Market Strategy (GTM), Marketing Strategy or Brand Strategy. This will produce the foundations for launch, growth, extension and all marketing campaigns, and can be produced, either as one complete document or independently.
For businesses looking to launch or diversify, we recommend producing Go-To-Market, Marketing and Brand Strategies together as they are intrinsically linked. For those looking to grow, and as long as the foundations of a GTM have already been established, we will deliver the Marketing and Brand Strategies.
The Go-To-Market Strategy is essential to identify a sustainable value proposition and hit the market with maximum exposure. It will provide:
The Marketing Strategy will be aligned to budget and targets, and detail the best way to gain awareness, engagement and action in the market through a variety of mediums, it will provide:
The Brand Strategy is essential for creating long-term presence and competitive advantage. It can provide:
Tidal provided us with a clearly defined strategy for our new service that has guided the market launch and continues to be used across the business. They helped us define our tone of voice and key messaging for different stages of the buyer journey, which we are now using to help shape our marketing communications going forward.
Laura Warren, Digital Marketing Manager, MyLondonHome