Audit

Tidal Marketing works collaboratively with businesses to review their current approach. Together, we will interrogate the strategy and tactical deliverables to create a plan that supports the corporate vision and objectives. We will fill in the gaps and lay the foundations for a strong, meaningful marketing strategy.

The audit will:

  • Review the business goals, objectives and KPIs to ensure the right measures are in place
  • Test the differentiation from the competitors
  • Validate the target audience and explore if there are any further audiences or markets that the proposition can satisfy
  • Test the market positioning and value proposition to ensure it stands out from the competition and touches the audiences required benefits
  • Assess all messaging suitability and its potential for success in creating awareness and engagement
  • Review the identified channels to create exposure in the marketplace
  • Carry out a website audit by testing the fundamentals that are vital for digital presence and conversion

Tidal Marketing will produce a report from all of the findings with recommendations and ‘next steps’ to ensure a detailed and easy-to-implement strategy and tactical marketing plan can be created and implemented.

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Testimonial

Tidal provided us with a clearly defined strategy for our new service that has guided the market launch and continues to be used across the business. They helped us define our tone of voice and key messaging for different stages of the buyer journey, which we are now using to help shape our marketing communications going forward.

Laura Warren, Digital Marketing Manager, MyLondonHome

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