Businesses will benefit from creating a strategic partnership model by working with other organisations when each has an asset, expertise or reach that supports the other’s business vision. Both businesses will usually have a mutual, long-term goal and the strategic relationship will complement each other’s proposition.
There are many benefits to building an ecosystem within your market, particularly when it comes to technology - this includes increased capability, growth, quicker development, cost reduction and a shared risk.
A Strategic Partnership Model forms an important part of the Go-To-Market Strategy and when considered in-depth, it will help to reach the identified market with speed and breadth. It can be used to influence the market, enter markets that are otherwise closed, extend the offer internationally or simply to reach a larger audience as quickly as possible.
Based on understanding the players in the market, thought-leaders and influencers, Tidal Marketing will produce a recommended list of Strategic Partners and the value that is brought by the collaboration. Tidal Marketing will also create the messaging and strategy to engage with the partner so the best chance of building successful relationships within your marketplace are achieved.
Feel free to contact us if you'd like to discuss creating a Strategic Partnership Model in more detail.
Tidal provided us with a clearly defined strategy for our new service that has guided the market launch and continues to be used across the business. They helped us define our tone of voice and key messaging for different stages of the buyer journey, which we are now using to help shape our marketing communications going forward.
Laura Warren, Digital Marketing Manager, MyLondonHome