Research into the market activity and competitor landscape, whilst working closely across the business to understand the culture and service delivered
Having reviewed the competitor positioning, the core expertise and the customer needs, created the marketing and brand strategy to complement the values, vision and mission
The creation of value propositions for each of the audiences and influencers through a detailed understanding of the customer journey that led to the messaging for each stage of engagement
Tidal Marketing worked closely with Chestertons and continues to do so, creating a brand that is synonymous with excellence, expertise and trust.
Tidal Marketing was commissioned by Chestertons to help create a marketing strategy and redefine their brand positioning. We quickly became embedded in the organisation, working across the offices and the marketing and exec teams, to understand the business processes, the uniqueness and the vision, with the objective of using it to guide the strategy.
We then carried out quantitative and qualitative research to understand the market behaviour, the customer requirements and the competitors’ propositions. The information captured about the external market and internal expertise allowed us to create an objective, statistic driven and holistic marketing strategy.
We used this understanding to define the most opportunistic target audience, how to appeal to them, with a compelling proposition and promise. Based on Chestertons unique offer to the market we created the brand positioning and strategy, along with the key messaging at each stage of the customer journey, to create awareness, engagement and interest.
The work was presented to the board who have since embraced the recommendations and are currently working to roll it out across the entire business.
