Creation of a marketing strategy for a proptech, that had already launched, with the objective of penetrating a traditional market with an innovative solution
A communications plan and thought-leadership strategy including the selection and management of third-party suppliers and new team members
Acted as the Chief Marketing Officer to support the delivery of the communications plan and subsequent campaigns
The project started with researching the market dynamics and change themes across the industry to discover the opportunities and challenges to the business model. Having identified the best approach, we then explored each of the target audiences, the route-to market partners, competitors and other external threats.
The outcomes were then turned into the ‘so what’ to support the creation of the brand positioning, followed by the value propositions for each of the target audiences and partners with a messaging and communications plan.
We supported the implementation of the marketing strategy on a retained basis, with creative communications, campaigns and developing a thought leadership strategy. To ensure the marketing delivery continued, we helped to put marketing resources in place on a permanent basis.
Zero Deposit has received great exposure and recognition across the industry and is successfully capitalising on a strong route-to-market, meaning they are well on the way to achieving their growth targets.
Tidal provided us with a clearly defined strategy for our new service that has guided the market launch and continues to be used across the business. They helped us define our tone of voice and key messaging for different stages of the buyer journey, which we are now using to help shape our marketing communications going forward.
Laura Warren, Digital Marketing Manager, MyLondonHome